Leverage the power of social media to promote the Pathways programs you offer! Follow the links below to find jpegs and text that will make creating posts on your own Twitter, Instagram and Facebook accounts easy. Both the sections also have a gallery of other related images that can complement your posts.
Social Media for Programs
Social Media for SHSM Sectors
Horizontal Videos
Square Videos
SHSM Social Cut 2: What SHSM is & Ontario has 19 different SHSM sectors for students to pick from.
Common social media platforms
Each of these platforms can be a powerful tool for telling your story. To get the most out of your efforts, it's helpful to know who you will be reaching and to think strategically about who you are targeting. Each social media platform is a bit different!
- Over 2 billion active users globally.
- Predominantly younger audience, with users under 35 accounting for a significant portion.
- Highly visual platform, ideal for engaging storytelling.
- Effective for reaching not just students but also educators, parents, and industry professionals.
- Remains a widely used platform with over 2.8 billion active users.
- Broad demographic appeal, particularly strong among adults.
- Excellent for community building and detailed content sharing.
- Use Facebook Groups to target specific interests or communities.
X (formerly Twitter)
- Over 400 million active users per month.
- Popular among millennials and professionals.
- Ideal for real-time updates, networking, and engaging with industry leaders and educators.
- Leverage X for news dissemination and quick, impactful messages.