By the completion of this project, the student will demonstrate an understanding of factors that affect the relationship between the tourism industry and society (C.2). Students will demonstrate an understanding of the importance of customer service (D.2).Students will design effective marketing initiatives to promote an event or activity (B.3).Students will demonstrate learning skills that include communication, teamwork, responsibility, organization and initiative. In the “Community of Character”, appreciation and empathy will be emphasized in support of the interconnection between social responsibility within the service sector, and how these skills apply to their career pathway.