Leverage the power of social media to promote the BBT programs you offer! We've provided the jpegs and text to make creating posts on your own Twitter, Instagram, and Facebook accounts easy. The links below will walk you through the process, and the photos will give your post a powerful tool for telling your story.

Social Media for BBTs

Social Media for Think Skilled Trades

Social Media for TAS courses
Common social media platforms
Each of these platforms can be a powerful tool for telling your story. To get the most out of your efforts, it's helpful to know who you will be reaching and to think strategically about who you are targeting. Each social media platform is a bit different!

Instagram
- Over 2.04 billion active users globally.
- Predominantly younger audience, with users under 35 accounting for a significant portion.
- Highly visual platform, ideal for engaging storytelling.
- Effective for reaching not just students but also educators, parents, and industry professionals.

Facebook
- Remains a widely used platform with over 3.05 billion monthly active users.
- Broad demographic appeal, particularly strong among adults.
- Excellent for community building and detailed content sharing.
- Use Facebook Groups to target specific interests or communities.
X (formerly Twitter)
- X receives around 6.1 billion visits per month, with 541.56 million monthly active users in 2023.
- Popular among millennials and professionals.
- Ideal for real-time updates, networking, and engaging with industry leaders and educators.
- Leverage X for news dissemination and quick, impactful messages.